Graphic Design · Print Production · Design Leadership
Deliverables
Logo design • Basic visual identity system Pop-Up Banners • Donor Pledge Form • Custom Infographic • Saddle Stitched Campaign Handbook • Sponsorship Brochure • Sticker Sheet • T-shirt Design • POS Signage
The Annual Giving Campaign is the Greater Austin YMCA’s cornerstone fundraising initiative, supporting the $2.5M in annual financial assistance provided to community members.
As Senior Creative Designer, I played a vital role in establishing the campaign’s visual art direction and executed the majority of design work. I also served as the primary subject matter expert for print production, preparing artwork for press and advising the marketing specialist on materials and finishes. In addition, I led the development of core collateral and guided junior designers on supporting assets, including donor cards, email headers, and social posts
