Graphic Design · Brand Development · Print Production
Deliverables
Logo design • Basic visual identity system
Explorer Point is a drop-in childcare center within the YMCA’s KidsPlay program. The space offers open-ended, hands-on play for children of all ages. Inspired by the unique landscape surrounding Northwest Family YMCA, the center’s nature-themed environment supports exploration and creativity.
As Senior Designer, I generated all graphics for this project and collaborated closely with the Creative Manager. I played an integral role in building the visual identity for Explorer Point from concept through execution, ensuring the sub-brand felt cohesive with the YMCA’s master brand while highlighting the space's unique offerings.
