Graphic Design & Illustration

Work History

Greater
Austin YMCA

Develop high-quality print and digital assets that align with brand standards and marketing objectives.
Mentor junior designers through ongoing training sessions, providing guidance on design best practices, workflow efficiency, and brand consistency.
Lead the creative direction for the annual giving campaign, overseeing visual identity, delegating tasks, and collaborating with senior leadership to drive a $2M+ fundraising initiative.
Manage design production for key activations and events, including infographics, marketing templates, and website imagery.
Implement and maintain structured file management systems for multimedia assets, ensuring accessibility and efficiency.

Conceptualized and designed a variety of print and digital materials, including publications, advertisements, and fundraising collateral, enhancing brand visibility and impact.
Provided design and editorial support for digital channels, contributing to website content and social media platforms.
Collaborated with senior leadership on a major brand refresh, ensuring compliance with graphics standards and enhancing the organization's overall image.
Served as a thought partner and subject matter expert for center and program leads across 8 area locations.

Develop branding solutions for nonprofits, historical preservation projects, residential communities, and small businesses.
Design logos and brand suites to create cohesive visual identities.
Provide print and design consulting to optimize materials for quality and production efficiency.
Collaborate with clients to translate their vision into compelling, functional designs.
Worked on past projects, including branding a historical preservation initiative and consulting on marketing collateral for a small business.

Conceptualized, designed, and prepared artwork for a variety of print materials, including flyers, brochures, posters, and business cards.
Collaborated closely with clients to understand their design needs and preferences, ensuring customer satisfaction.
Reviewed and adjusted client-supplied files to meet printing requirements, optimizing layouts for various printing processes.
Worked alongside printing technicians to troubleshoot and resolve design-related issues during the production process.

Wrote monthly blog posts for clients and internal assignments, enhancing their Google rankings.
Designed social media posts for clients, contributing to their presence on Instagram, Twitter, Facebook, YouTube, and LinkedIn.
Assisted in developing content calendars for various clients.
Created social media copy for clients, boosting their engagement and visibility.

Worked closely with the creative director to maintain internal brand standards across all designs.
Designed logos, flyers, posters, print and web ads, and email banners for various internal events and campaigns.
Contributed to a wide variety of projects, from print ads to social media campaigns.

Worked closely with the creative director to maintain internal brand standards across all designs.
Designed logos, flyers, posters, print and web ads, and email banners for various internal events and campaigns.
Contributed to a wide variety of projects, from print ads to social media campaigns.

Assisted internal and external clients with transit and airport marketing materials.
Created materials to support sales groups within the Transit & Airport Division, including sales and marketing tools, sales collateral, and sales education.
Printed and shipped hard copies of sales collateral.
Designed and produced conceptual art for local and national sales fields.